Webinar - Key Account Management


Develop massive loyalty from key contacts, clients and centres of influence

Presenter: Ambrose Blowfield

Course Overview

If you want to take your client management to beyond simply having a call cycle then this module is for you. Key Account Management is about generating massive customer loyalty, client referrals and defending your key client base against competitors. If you don’t have a set process to follow to best manage your key clients, then a large proportion of your sales turnover is likely to be at risk. These skills are very easy to learn and master.

Course Objectives

  • Build true long-term customer loyalty

  • Take client management to the next level, to maximize client referrals

  • Learn and understand the key steps involved

  • Become a ‘partner’ in your client’s eyes without overstepping the mark

  • Create a personalised plan around each of your key clients and contacts

  • Build stronger relationships with good referrers and ‘centres of influence’

  • Build better relationships with your key suppliers to ensure their loyalty and support

The Marketing Company will run these webinars via their webinar service AdobeConnect. This is a professional service that is streamlined and veryeasy to use.

Registration Fee: NZIS Members $100.00 +gst; Non-members $130.00 +gst.

These webinars will not be recorded or loaded to the NZIS webinar library as they are offered third party via another organisation.

  • 2.00 CPD points
  • 13/05/2016 - 13/05/2016
  • 15:00 - 17:00
  • Online   NZ
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